What is an affiliate marketing program

Let’s be clear an Affiliate is you or perhaps you in the near future, and what you are doing is promoting a product or service owned by the vendor who pays you when a sale of the product or service is made. 

An affiliate marketing program is normally the detail surrounding the requirements or conditions that you as an affiliate must meet before being paid. Affiliate marketing programs are unique to the business or individual who created the program. Each company or affiliate platform will have unique requirements that you need to fully understand before becoming an affiliate of the program. 

What are the Best Types of Affiliate Marketing Programs?

Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

The four main types of affiliate transactions are:

1. Cost per sale – Self-explanatory, you send traffic to the product or service. When an item is bought and you get paid

2. Cost per action – In this case the vendor wants a new customer to perform an action, this could be watching a video for a specific period of time, completing a survey or entering a competition. You send traffic to the link and get paid when the specified action is taken

3. Cost per lead – A lead is someone that the vendor can contact about their product or service. When you send a lead to the vendor then you will receive a payout. 

4. Pay Per Click (PPC) – PPC affiliate programs can be used across most of the internet. In essence, you receive a link that you send traffic to. Every time the link is clicked you will be paid. This type of program has low payouts per click but can be very profitable if you can send traffic to the link at less than what you will be paid.  

The best types of affiliate marketing programs are those that pay you and have clear advice on what constitutes an event that results in a commission. Each of the above affiliate transactions can be used in various combinations to achieve the aim of the vendor. The vendor will normally design their affiliate program to attract people like you.

There is no best program, there is only one or more that works for you. 

What Are Some Examples of Successful Affiliate Marketing Programs?

There are many examples of successful affiliate marketers and programs in digital products. One example is the Amazon Associates Program, which rewards affiliates with up to 10% in commission for referring customers to Amazon.com. Other examples include the Commission Junction Affiliate Network, which pays up to 30% commission for referring customers, and ClickBank, which offers commissions of up to 60% on digital goods sold.

Most major companies will have an affiliate program. Companies like Fiverr, Walmart, eBay Partner Network and DFO Global have affiliate marketing programs. 

Fiverr Affiliate Program

Fiverr affiliate program – The Fiverr affiliate program offers a range of different products across their complete range which would be useful for various niches. Let’s say you were in the NFT niche and your site talks about NFT design, you could link to a Fiverr gig that designs NFT. You could also review NFT designers from Fiverr on your site then run a google CPA ad on your site with the potential detail in the image below. 

The fiver affiliate program offers additional income opportunities with the Fiverr affiliates program the most interesting to me followed by the Fiverr learn. The way I would set this up is a website focused on affiliate marketing like this one, that offers training in affiliate marketing (Comming to this site soon) that teaches how to use the Fiverr affiliate program, potentially using the Fiverr learn program as a learning tool.

Walmart’s Affiliate Program

Walmart’s Affiliate Program enables affiliates to earn commission through the use of banner ads or text links on their website and referring customers. Affiliates earn each time a visitor follows a link and then completes a qualifying purchase — The commission is up to 4% on each eligible sale. 

Walmart FAQ is located here Click me but the basic premise is you register as an affiliate, each week Walmart will send you an e-mail with links and banners for their products. If your site is approved then you can place these links and banners on your site and potential to earn a commission.

Now 4% doesn’t sound like a decent commission but if you have decent daily traffic flow it could build into a decent daily income. Think about this if you could build traffic to 1000 people a day and 1% of those people made a $20 purchase that would be 8 dollars a day. That equates to $240 a month or $2880 a year, not too bad and would cover your site operating costs.

Who is this affiliate program for, I would say for a hobby site, apparel site, or bargain site. 

Niches – Varied  Type – Digital Service  Commission – Varied  Cookie Duration – Varied

eBay Partner Network

The eBay partner network affiliate marketing program is similar to the Walmart program. The top commission is 4% according to the rate card on their website.

There are many different niches that can be used to market eBay products. The top commission niches are fashion and eBay motors paying the most commission. The key categories in the eBay global marketplace are Watches Trading cards Sneakers Auto parts & accessories and eBay Refurbished.

If you are considering adding the eBay partner program to your affiliate program then I recommend using the eBay Refurbished program purely because it covers many niches. That being said all of these key categories would be suitable for creating a niche website.

Niches – Varied  Type – Digital Service  Commission – 4%  Cookie Duration – 30 days

DFO Global

When looking for a high-quality affiliate network to work with, DFO Global is a program that works well. Once approved you have access to a wide range of e-commerce products in a closed, safe, and brand-protected environment, with high covering offers and high payouts as a reward. DFO Global is a program that is worth investing time and effort into – with top-notch data analytics and responsive managers at your disposal.

Niches – Varied  Type – Digital Service  Commission – Varied  Cookie Duration – Varied

How to find out if a product or service has an affiliate program

Finding out if a product or service has an affiliate program can be as simple as a google search company XYZ affiliate program or it can be difficult if the company’s affiliate program is managed by a partner company, like Commission Junction or ShareASale. 

How to Choose an affiliate program that Fits Your Needs

For some people choosing an affiliate program is easy and for others it is difficult. Generally, if you are finding it difficult go with what you are passionate about or have some passing knowledge about a niche.  Once you decide on a niche then look for an affiliate program that fits with that niche. I normally use the Affiliate program search feature at Wealthy Affiliate to find programs of interest.


Affiliate marketing is a very lucrative business model for those who get it right. Choosing the right Affiliate program is critical to your success. Get it wrong and you could waste months or even years chasing a dead horse. Get it right and you can be living the laptop lifestyle quicker than you think. 

8 thoughts on “What is an affiliate marketing program”

  1. pasindu dimanka

    Thanks so much for this valuable post. Affiliate marketing is one of the best ways to make money online. I have been doing affiliate marketing since 2019. Since then I have been making money from affiliate marketing. This post explains the value of affiliate marketing. I just heard about DFO Global today. Is it worldwide? Keep posting like this.

  2. If you want to engage in affiliate marketing, be sure to find out online to know what is a scam and what is a reality. Selling products through your blog is a great way to make money. But even that is not so simple. You need to reach your readers and the audience that will keep coming back to your site.

    1. Thanks for your comment Bojana

      The key flags I look for to determine if an affiliate marketing program is a scam or not is, how long has the program been around, are their affiliates making money now, has the company been reported to scam watch or regulatory bodies, can I easily find the owner’s social media presence, and does that presence look real or fabricated, are they saying its easy and anyone can do it. These are all red flags that I look out for when analyzing affiliate marketing programs.

      Your last point about your audience is one of the most important elements in making money online, if you do not understand the pain points of your audience then you may as well pack up shop and go home because you ain’t making any money.

  3. Affiliate marketing is a great way of earning income online. There are several affiliate marketing programs that one can join, and the ones that I am familiar with, are all free, as you will be promoting the brand’s products. 

    I am very confused about Pay Per Click affiliate  programs. I always thought that Pay Per Click (PPC) was the business owner having to pay for advertising. So how exactly does PPC work for an affiliate marketer to earn from it?

    You have mentioned several affiliate marketing programs that I am not a member of, so I will be joining more programs. 

    1. Hi, LineCowley Affiliate Marketing is a very lucrative business, but like any business, if not done well can be very frustrating. This is why I recommend Wealthy Affiliate to new affiliate marketers. 

      Pay Per Click (PPC) can be very confusing. Basically, PPC is when a company, business, or individual pays another platform to send traffic the platform is receiving to the offer from the company, business, or individual. The major platforms are Google, Yahoo, and Bing but you can also buy advertising on YouTube, Facebook and Instagram. There are many more but these are the major platforms.

      How PPC works for an affiliate is that the affiliate will create a landing page related to the product or service the affiliate wants to earn from. The affiliate will then create an Ad let’s say on google. When someone clicks the ad they will visit the affiliates landing page. 

      The affiliate has two aims. 1 is to provide value to the site visitor which is normally through some type of giveaway of value, in exchange for the visitor’s e-mail. The 2nd aim is a commission.

  4. Ingrid Robins

    You have cleared up what Affiliate Marketing is and how it is done. I have been with Wealthy Affiliate since the 21 Sep.2022 and still learning. 

    Your post has covered everything one needs to know and get ahead in the Affiliate Marketing World. Affiliate Marketing is the Future.

    I also like that you mentioned a few Affiliate Platforms to join. This will help people who read your article to get started. 

    Great Article


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